50
disney magic band
Worth a lookShows low returns (1.5%), but soft demand (-19.2% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great317.76avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.15–$40.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$431K$431K/yr · 934K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier