34
directv
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Great149.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$79.14avg listing price — sweet spot $15–$100
Price range
Okay$16.11–$217.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$205K$205K/yr · 168K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf