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53

directv remote control

Worth a look

Shows searches that convert (17.6% search→purchase), but soft demand (-11.5% this quarter) keeps it on the watch list.

Market size 76Growth 19Conversion 99Competition 25Returns 55Price range 82Avg price 92Brand share 46Review moat 30Quality gap 45

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.66

avg listing price — sweet spot $15–$100

Price range

Great$8.57–$49.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$924K

$924K/yr · 242K searches

Returns

Good2.8%

return rate — above 5% kills the launch gate

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,485.08

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

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