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digital menu boards for restaurants
Skip itPrices mostly outside the sweet spot ($41.65–$916.94) — this niche doesn't clear our bar today.
Review moat
Incredible71.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 130K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$284.60avg listing price — sweet spot $15–$100
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad$41.65–$916.94cheapest to priciest tracked listing — scored on the share inside $15–$100