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digital business card
Worth a lookShows a sweet-spot price point ($22.06 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.98–$58.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good860.28avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$431K$431K/yr · 449K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand