22
dakboard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good1,027avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Avg price
Okay$232.96avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$44K$44K/yr · 24K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad$79.45–$589.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand