49
cord tacks
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.57avg listing price — sweet spot $15–$100
Price range
Great$4.72–$78.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,203.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 77K searches
Brand share
Bad92%top-5 brand share — brand-locked demand