45
cord protectors from pets
Skip itPrices mostly outside the sweet spot ($5.18–$16.93) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$251K$251K/yr · 406K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.82avg listing price — sweet spot $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,981.91avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.18–$16.93cheapest to priciest tracked listing — scored on the share inside $15–$100