41
cord basket
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.15avg listing price — sweet spot $15–$100
Price range
Great$14.01–$41.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good652avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 141K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.6%90-day search growth — must beat 0% to launch