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cookie projector
Worth a lookShows beatable incumbent ratings (3.8★), but weak search conversion (1.4%) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$99.13avg listing price — sweet spot $15–$100
Review moat
Good870.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$467K$467K/yr · 346K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay$6.92–$255.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale