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Worth a lookShows searches that convert (15.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.47avg listing price — sweet spot $15–$100
Price range
Good$6.89–$28.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$470K$470K/yr · 230K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,203.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.1%90-day search growth — must beat 0% to launch