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component cable
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good661.47avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.12–$31.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.22avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 51K searches