38
colorimeter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$880K$880K/yr · 136K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good804.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$205.19avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad6.3%return rate — above 5% kills the launch gate
Price range
Bad$67.24–$471.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand