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cold shoe mount
Skip itSoft demand (-4.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Good828.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$5.08–$22.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$169K$169K/yr · 235K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch