40
coax to ethernet adapter
Skip itHigh returns (12.2%) — this niche doesn't clear our bar today.
Avg price
Great$67.96avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.75–$135.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,193.07avg incumbent reviews — the moat a new listing must climb
Market size
Good$410K$410K/yr · 237K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Returns
Bad12.2%return rate — above 5% kills the launch gate