35
clear tv antenna as seen on tv
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$40.08avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.03–$220.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,088.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 37K searches
Returns
Bad8.8%return rate — above 5% kills the launch gate
Competition
Bad89%top-5 click share — a locked-up shelf