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clear keycaps
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$41.10avg listing price — sweet spot $15–$100
Price range
Great$9.21–$106.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great397.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$80K$80K/yr · 413K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand