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clear ipad case
Skip itSoft demand (-16.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$258K$258K/yr · 713K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.35avg listing price — sweet spot $15–$100
Review moat
Okay3,579.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.76–$18.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch