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clapper board
Skip itSoft demand (+0.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good727.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.89avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$208K$208K/yr · 210K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$5.12–$20.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.9%90-day search growth — must beat 0% to launch