52
chubby cable
Worth a lookShows a sweet-spot price point ($22.12 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Avg price
Great$22.12avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Great$7.28–$38.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good932.74avg incumbent reviews — the moat a new listing must climb
Market size
Good$436K$436K/yr · 904K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand