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cd rw
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$9.72–$37.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 65K searches
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,230avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand