46
carplay mount
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Review moat
Great204.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Price range
Good$9.10–$22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$68K$68K/yr · 123K searches
Signals High Returns