42
card swiper
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.48avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.94–$158.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$224K$224K/yr · 104K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay2,912.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Signals High Price