60
car antenna
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Good$4.98–$37.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$422K$422K/yr · 757K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,159.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand