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canon g7x mark ii case
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Review moat
Great338.04avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.83–$27.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.08avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 115K searches