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50

camera umbrella

Worth a look

Shows a sweet-spot price point ($23.17 avg), but a small market ($39K/yr) keeps it on the watch list.

Market size 10Growth 84Conversion 53Competition 17Returns 36Price range 85Avg price 95Brand share 30Review moat 92Quality gap 77

Avg price

Incredible$23.17

avg listing price — sweet spot $15–$100

Review moat

Great153.45

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.00–$48.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+82.8%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$39K

$39K/yr · 39K searches

Search terms