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calculator case
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Review moat
Good719.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay$5.98–$20.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 77K searches
Signals High Returns