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cac reader
Worth a lookShows searches that convert (15.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.8M$1.8M/yr · 714K searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$15.66avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$10.23–$21.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,836.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand