47
cable hooks
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.85–$19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.98avg listing price — sweet spot $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,844.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 131K searches