22
cable cord
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Avg price
Bad$8.55avg listing price — sweet spot $15–$100
Review moat
Bad6,833.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$5.77–$15.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$21K$21K/yr · 59K searches
Brand share
Bad98%top-5 brand share — brand-locked demand