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c13 to c14 power cord
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Review moat
Great234.57avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Price range
Great$3.19–$54.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 24K searches