46
btv
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Growth
Great+101.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$98.21avg listing price — sweet spot $15–$100
Review moat
Okay1,814.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay$24.29–$197.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$88K$88K/yr · 97K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale