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br1500g
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$93.38avg listing price — sweet spot $15–$100
Market size
Good$610K$610K/yr · 71K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,026.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay$35.50–$194.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price