60
boombox
Launch itA $2.8M/yr market growing +12.7% this quarter with returns at 4.7% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 2.6M searches
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$90.58avg listing price — sweet spot $15–$100
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,583.03avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Bad$21.32–$484.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale