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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Market size
Okay$155K$155K/yr · 108K searches
Review moat
Okay3,332.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.60–$17.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand