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Launch it

A $1.5M/yr market growing +23.3% this quarter with returns at 3.5% — clears our launch bar.

Market size 86Growth 52Conversion 83Competition 38Returns 44Price range 44Avg price 59Brand share 69Review moat 38Quality gap 52

Market size

Great$1.5M

$1.5M/yr · 1.3M searches

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.05

avg listing price — sweet spot $15–$100

Growth

Good+23.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Price range

Okay$6.42–$21.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,745.16

avg incumbent reviews — the moat a new listing must climb

Search terms