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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.92avg listing price — sweet spot $15–$100
Price range
Good$7.75–$30.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$567K$567K/yr · 328K searches
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,137.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand