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black ipad case
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Price range
Good$7.76–$24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,243.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 156K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-22.9%90-day search growth — must beat 0% to launch