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bingo decorations
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-19.3% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great221.12avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Price range
Good$6.35–$32.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 173K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch