22
benq zowie
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible46.8avg incumbent reviews — the moat a new listing must climb
Market size
Good$308K$308K/yr · 139K searches
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$526.44avg listing price — sweet spot $15–$100
Price range
Bad$172.12–$978.04cheapest to priciest tracked listing — scored on the share inside $15–$100