39
beats solo 3 case
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Price range
Good$4.84–$38.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,771.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 5% kills the launch gate
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 106K searches