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bathroom outlet expansion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$9.56–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.38avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 45K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Review moat
Bad26,587.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand