29
b760m
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great203.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$122.57avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$83K$83K/yr · 64K searches
Price range
Bad$80.91–$174.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.2%return rate — above 5% kills the launch gate
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand