36
b550m
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$97.05avg listing price — sweet spot $15–$100
Market size
Good$813K$813K/yr · 502K searches
Review moat
Good1,202.2avg incumbent reviews — the moat a new listing must climb
Price range
Okay$69.52–$134.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand