36
ayaneo
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Incredible73.67avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 262K searches
Avg price
Okay$326.88avg listing price — sweet spot $15–$100
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad10.9%return rate — above 5% kills the launch gate
Price range
Bad$26.29–$1772.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale