30
av adapter
Skip itPrices mostly outside the sweet spot ($4.13–$13.98) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad10,218.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.68avg listing price — sweet spot $15–$100
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$37K$37K/yr · 48K searches
Price range
Bad$4.13–$13.98cheapest to priciest tracked listing — scored on the share inside $15–$100