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aura-displays
Skip itPrices mostly outside the sweet spot ($109.95–$687.60) — this niche doesn't clear our bar today.
Review moat
Good656.53avg incumbent reviews — the moat a new listing must climb
Market size
Good$723K$723K/yr · 73K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$307.73avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
Returns
Bad11.5%return rate — above 5% kills the launch gate
Price range
Bad$109.95–$687.60cheapest to priciest tracked listing — scored on the share inside $15–$100