36
ats mini v4
Skip itSoft demand (-34.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible31.62avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$38.46–$65.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$54.10avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 37K searches
Growth
Bad-34.6%90-day search growth — must beat 0% to launch