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55

atrix

Worth a look

Shows a $1.9M/yr market, but prices mostly outside the sweet spot ($27.40–$621.17) keeps it on the watch list.

Market size 93Growth 21Conversion 15Competition 77Returns 34Price range 12Avg price 48Brand share 84Review moat 40Quality gap 79

Market size

Great$1.9M

$1.9M/yr · 796K searches

Brand share

Great51%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Avg price

Okay$190.40

avg listing price — sweet spot $15–$100

Review moat

Okay2,523.21

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad$27.40–$621.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Products