45
ar glasses
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Market size
Incredible$9.2M$9.2M/yr · 2.4M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great402.76avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$310.16avg listing price — sweet spot $15–$100
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.90–$597.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Returns
Bad11.6%return rate — above 5% kills the launch gate